Jaguar on street

Learn All About the Jaguar Symbol

The dynamic and sophisticated style of a Jaguar is distinct. And, so is the iconic Jaguar emblem. Irvine drivers who see that powerful, leaping cat will instantly identify it with sleek, classic luxury performance cars that make Jaguar one of the top car manufacturers in the world. Learn more about this history of the Jaguar logo at Jaguar Newport Beach.

History of the Iconic Jaguar Symbol

  • In 1922 the Swallow Sidecar Company was founded in Great Britain. In 1935, the name “Jaguar” was added.
  • Older Jaguar models featured logos with variations of a leaping jaguar and a badge featuring a ferociously roaring jaguar face on a red and silver background.
  • The current jumping jaguar logo was introduced on hood ornaments in 1945.
  • The Jaguar logo was designed to symbolize “grace, elegance, performance, power, and the ambition to leap forward,” which were the core values Jaguar represents.
  • Because recent safety regulations prohibit the use of bulging hood ornaments, Jaguar moved the leaping cat logo from the hood to the rear of the car. You will not find the roaring cat face on the grill of Jaguar vehicles.
  • Updated in 2012, the current leaping jaguar logo is a three-dimensional silver, metallic grey, and black figure on a white or black background.

Experience True Elegance and Power With a New Jaguar

Experience firsthand why this powerful leaping feline is the perfect emblem and symbol for the dynamic sports cars Huntington Beach drivers will find in the Jaguar model lineup. In addition to carrying a large inventory of new Jaguar cars, we also offer a wider range of used and certified pre-owned Jaguar vehicles, all priced right and in pristine condition. Contact us today if you have any questions.

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1540 Jamboree Road • Newport Beach, CA 92660

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Jaguar Newport Beach 33.6239874, -117.8796415.